How Content Grows Companies Across Multiple Industries
Educational Services Case Study
Large Scale CampaignS
This client in the educational services industry has seen immense organic growth since 2016.
Since mid-2016, we’ve been the exclusive SEO content partner for this company. We’ve created tens of thousands of pages targeting relevant keywords to build their site authority and traffic.
RESULTS
Starting at around 100K visits per month, they now regularly bring in 3 million or more visits per month on over 1.2 million keywords.
Metrics that move you up the SERPs:
Informational Site Case Study
ENGAGEMENT MATTERS
Visitor engagement is a major driver of both lead generation and search engine rankings. Metrics such as bounce rate, time on page, and # of pages visited show the level of engagement a visitor has with a site.
Search engines like Google gradually move pages with high engagement metrics to the top of search results for relevant keywords, leading to increasing traffic over time. This ongoing action of rewarding quality content looks like a healthy stock chart.
Organic traffic growth over time for pages we created in the Informational Services industry:
This client opted for a large batch of content to be launched at once. You can see above that traffic has continued to grow over time, and is continuing to grow. This is because more people are finding the client and clicking on their pages from search engines. How are more people finding them? They are being rewarded with higher rankings in the search engine due to metrics like these:
Notice that the engagement metrics for this content beats the rest of the site: 30% fewer bounces, 88% more pages viewed, and 158% more time spent on the site. This has been rewarded over time with increasing traffic, which comes from pages moving higher and higher toward the top of Google search results.
By drawing on our experience in technical SEO, using proper targeting, and writing content that keeps readers on the site wanting to find out more, we’ve built pages that outperform the client’s own content.
Ecommerce Case Study
Farming Vs Ordering Takeout
6 Months
This ecommerce client was having trouble getting traffic initially in a competitive space and had little site authority. We began a cadence of regular monthly article launches focusing on accessible keywords relevant to their prospective customers. A couple of months into the campaign, and we could see the strategy beginning to work.
1 Year
After the 6 month mark in August 2020, we see significant, consistent growth even during off-season sales over the next 6 months.
2 Years
After 2 years, the client has multiple #1 ranking keywords for competitive searches their products serve. They saw a 200% increase in revenue from SEO in the 2nd year vs. the 1st.
Comparison TO PPC - DeClining vs. Steady Cost Per Acquisition
PPC Metrics since launch:
- Average cost per click: $0.87
- Average cost per acquisition: $44.96
- Average cost per click: $0.32 and dropping
- Average cost per acquisition: $27.33 and dropping
